Have you ever heard something - a phrase, a passage, maybe even a cheesy motivational quote that lodged itself in your brain and stayed there?

For me, it was:

"One day you’ll be dead."

Set yourself a scary arse goal!

Lots of companies have what they refer to as Big Hairy Audacious Goals (BHAG - one of my favourite acronyms). For a company this is often the purpose of the company. The BHAG keeps the direction the company wants to grow in.